07.08.2025

ComLine brings Value Add to Spain & Portugal – Vendors benefit from BAJABI integration

ComLine is taking the next strategic step in its European development: As of July 1, 2025, the Flensburg-based distributor has integrated BAJABI, a specialised AV distributor for Spain and Portugal. This move strengthens ComLine’s presence on the Iberian Peninsula, enhancing both its portfolio and local reach.

Since January, ComLine Iberia has been operating from its own office in Madrid. Within the first six months, the team successfully onboarded key resellers, launched a dedicated webshop, and delivered strong results for partners such as VIZRT and Kiloview. The integration of BAJABI significantly builds on this foundation.

 

“BAJABI stands for expertise and trust, and we’ve enjoyed a long-standing, collaborative relationship with Jordi as Managing Director. This integration allows us to combine our strengths and further develop the Southern European market together.”
Richard Gäbel, Managing Director, ComLine GmbH

 

With BAJABI, strong brands such as AJA and Sonnet join the ComLine Iberia portfolio. ComLine will also take over the distribution of Roland ProAV in Spain. The team is also growing: A three-person team based in Madrid and Barcelona will ensure even closer customer proximity, greater flexibility, and more effective support for the Iberian market.

 

“Partnering with ComLine is a natural and exciting step for us. Our customers will benefit from a strong European network, efficient logistics, an expanded product offering, and a wide range of value-added services.”
Jordi Joaquim,Co-Founder & Managing Director, BAJABI

 

“We’re excited to now collaborate with our long-standing partner ComLine in Spain and Portugal as well. The integration of BAJABI sends a strong signal to the market – and offers a great opportunity to further strengthen AJA’s position across Europe.”
John Miller, Vice President of Global Sales, AJA Video Systems

 

“ComLine has been a reliable and committed partner for Sonnet in Germany and France for many years. Expanding into Spain and Portugal reinforces our presence in Europe – with a partner who understands our products and actively engages with the market. We also value the work BAJABI has done for Sonnet in Iberia over the years.”
Greg LaPorte, Vice President Sales & Marketing, Sonnet Technologies

 

Effective immediately, ComLine Iberia will handle business for the Spanish and Portuguese markets. Orders can easily be placed via the webshop at www.comline-shop.es

 

This step reinforces ComLine’s commitment to being the leading European distributor in the professional AV sector, with strong brands, market proximity, and a dedicated team.